Business Strategies / Industry News

Clif Bar Growing, Power Bar Shrinking

By Dave Fusaro, Editor in Chief

Mar 16, 2015

Clif Bar & Co., Emeryville, Calif., broke ground March 12 for its first owned and operated bakery, in Twin Falls, Idaho, which will produce two of its energy and nutrition bars.

The 270,000-sq.-ft. bakery will cost an estimated $90 million and sits on 90 acres just south of the Chobani Greek yogurt plant, which began production in November 2012. The Clif plant will create some 200 jobs when it opens in the spring of 2016, company officials told the Capital Press in Salem, Ore.

In particular, Clif Bar officials said they were interested in sourcing organic and locally grown ingredients, especially oats.

To the other extreme, Post Holdings Inc. on the same day announced plans to close its PowerBar plant in Boise, Idaho, idling 165 employees. The closing is expected to be completed by July 2015.

Post expects to transfer production of the PowerBar products to third party facilities under co-manufacturing agreements. Post has committed to providing severance and transition assistance to all affected employees.