Bruce Foods Corp. in April sold its hot sauce business, including Original Louisiana Brand Hot Sauce, related brands and intellectual property, to Southeastern Mills, Rome, Ga., according to media in Louisiana and Georgia.
This sale follows by a year and a half the sale of Bruce's canned vegetable business, which included Bruce’s Yams, to McCall Farms in South Carolina.
“At this point, Bruce Foods’ strategic vision focuses heavily on our Mexican foods, marinades and seasonings, as well as our line of outdoor cooking appliances,” Pres./CEO J.S. Brown III told the (Baton Rouge) Advocate. Those products include the Casa Fiesta, Cajun Injector marinades and seasonings, Mexene Chili Powder and Cajun King lines, all made at the company’s El Paso, Texas, plant.
The hot sauce business and Bruce Foods are both headquartered in New Iberia, La. Reports said Southeastern Mills will retain the roughly 100 workers at the hot sauce plant and warehouse, according to both companies.