Hostess Launching Frozen Deep Fried Twinkies

By Dave Fusaro, Editor in Chief

Aug 15, 2016

In the brand's first foray into frozen foods, Hostess Brands has begun shipping Deep Fried Twinkies. For the first three months, the summer carnival treat will be available only at Walmart stores.

Vanilla or chocolate versions of the cream-filled snack are battered and partially fried before being frozen. They need to be finished in an oven, toaster oven or frying pan before being consumed, according to an Associated Press story.

The treat is the result of a yearlong collaboration between Hostess and Walmart. Associated Press also noted the giant retailer, now the country's biggest seller of groceries, has a strategy of working with suppliers to come up with novel versions of existing foods or new ones and getting them on shelves faster.

Deep Fried Twinkies reportedly have 9g of fat and 220 calories, compared to 4g of fat and 130 calories in a regular Twinkie.

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