Hormel Foods Corp., Austin, Minn., said May 17 it will buy Justin’s, LLC, owner of the Justin's nut butter brand, for an undisclosed sum. The nut butter pioneer markets four successful nut butter-based snack lines – spreads, squeeze packs, peanut butter cups and snack packs.
"Justin's naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups align perfectly with our goal of complementing our existing brands with new offerings that resonate with younger, on-the-go and more health-conscious consumers," said Hormel Foods board chairman and CEO Jeffrey Ettinger.
The products align with younger, on-the-go and more health-conscious consumers, stated Ettinger. "I am pleased to welcome Justin’s into the Hormel Foods family," added James P. Snee, president and chief operating officer at Hormel Foods. "We are excited to work together with the Justin’s team to bring these great products to even more consumers, leveraging key Hormel Foods resources to drive continued innovation and growth to this on-trend category."
Justin Gold, founder of Justin's said he looks forward to working with the Hormel Foods team. "My goal has always been to build something truly special and Hormel Foods is the right partner to make this an enduring and far-reaching brand."
Justin’s will continue operating out of its office in Boulder, Colo., as a subsidiary in Hormel's Grocery Products segment.