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Quaker, Chef'd Collaborate on Breakfast Meal Kits

By Lauren R. Hartman, Product Development Editor

Dec 07, 2016

ChefdQuaker2Quaker Oats Co., Chicago, is helping online meal delivery service Chef'd launch pre-measured breakfast kits for its online meal marketplace with an exclusive Quaker Old Fashioned Oats meal. The kits combine oats, dairy and fruit and are eaten from branded mason jars.

On Dec. 6, three Quaker Overnight Oats meals will be among the first breakfast options available from the Chef’d online meal-kit service. Chef’d is one of the only major meal delivery services to offer breakfast, and Quaker is so far the only food brand with a breakfast meal available. Through the partnership, Quaker aims to tap into the booming meal-kit delivery market well liked by millennials.

"With more people than ever using meal kit delivery services, our collaboration with Chef'd allows us to introduce more people to a new way of getting creative in the kitchen with oatmeal," says Quaker's Becky Frankiewicz, senior vice president and general manager of Quaker Foods North America.

Featuring Quaker’s signature Blueberry Honey recipe and a Chef’d Strawberry Blueberry Maple syrup and Dried Cherry Banana Pecan & Brown Sugar recipe, the three kits will be among the first breakfast meal options available for purchase on the Chef’d website.

"We’ve seen first-hand the growing demand for fun, flavorful, nourishing breakfast options, particularly among the millennial generation," explains Kyle Ransford, Chef’d founder and CEO. "It made perfect sense to launch this new category and partner with a trusted brand like Quaker that has been synonymous with high-quality breakfast for more than a century."

Overnight Oats comprises layers of oats, dairy and toppings such as fruit or nuts in a mason jar that can be refrigerated overnight for a hearty breakfast in the morning, with no additional preparation. The trendy breakfast was popularized on Pinterest last summer and quickly became a sensation, even making it into Google’s 2016 Food Trends report.