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Reese's New Cup on the Block Takes Sweets & Snacks Top Award

By Lauren R. Hartman, Product Development Editor

May 26, 2016

product reeses pieces pbcupHershey's new Reese's Stuffed with Pieces Peanut Butter Cup, which will debut on store shelves later this summer, took the top honor of Best in Show May 25 at the Sweets & Snacks Expo's 2016 Most Innovative New Product Awards. The honor is given to the product judged as having the best overall score determined by a select panel. Hosting the event was Supermarket Guru Phil Lempert, who noted this year saw more than 320 products enter the awards program.

The contest's category winners follow:
Chocolate: Ferrero Grand Rocher; Ferrero USA, Inc.
Non-Chocolate: Starburst Gummies Originals, from William. Wrigley Jr. Co.
Seasonal: Turtles Eggs by DeMet’s Candy Co.
Novelty/Licensed: Dippin’ Dots Redberry Sherbet with Sour Patch Kids, from Dippin’ Dots Ice-Cream
Salty Snacks: Hardbite “18 Carrot Gold” Carrot Chips, from Naturally Homegrown Foods Ltd.
Savory Snacks: Hungry Buddha Smokin’ Sriracha Coconut Chips, by Buddha Brands Co.
Sweet Snacks: Half Dips Dark Chocolate Mango from Alli & Rose, LLC
Gourmet & Premium: Jelly Belly Candy Co.'s Organic Jelly Beans
Gum & Mints: Bazooka Candy Brands' Bazooka Sugar-Free To Go Cup

Both the nominees and the winners are being displayed Thursday, May 26, at the expo's Most Innovative New Product Showcase in the new Skyline Hall, steps away from the main convention floor.