Kraft Heinz Sells Oscar Mayer Plant to Reich Bros.

By Lauren R. Hartman, Product Development Editor

Oct 23, 2017

The Kraft Heinz Co., Chicago, and Reich Brothers Holdings, LLC., White Plains, N.Y., have completed an agreement by which Reich Brothers will purchase a former Oscar Mayer facility in Madison, Wis.

Kraft Heinz closed the factory in June 2017 after an extensive review of its North American supply chain footprint, capabilities and capacity utilization. Oscar Mayer hot dogs, cold cuts and Lunchables previously produced in Madison were transitioned to other Kraft Heinz facilities in the U.S.

"We’re pleased to announce that Reich Brothers has agreed to purchase the historic Oscar Mayer facility,” said Michael Mullen, senior vice president of corporate and government affairs at Kraft Heinz. “... Oscar Mayer is a special brand, and remains an important and successful part of the Kraft Heinz portfolio. We will always be grateful to Madison and the dedicated employees whose work contributed to this brand’s wonderful history over the years."

Reich Brothers specializes in acquiring turnkey manufacturing plants and provides for the bulk purchase of equipment packages and monetization through auction sales.

The property is an integral part of Madison’s history, noted Adam Reich, co-CEO of Reich Brothers Holdings, LLC. "We understand the importance of the facility and the impact that its closing has had on the area. We look forward to repositioning it for future use, taking into account the values, desires and needs of the community. We will work closely with local officials to achieve these goals."

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