StarKist Ventures Beyond Seafood to Chicken

By Lauren R. Hartman, Product Development Editor

May 07, 2018

StarKist Co., owned by Dongwon Industries Co. Ltd.., says it's newest product launch is Chicken Creations in pouches, which will be available nationally this summer. After 100 years in the tuna business, the company marks the launch as its first foray outside of the seafood space. The line of premium white chicken is available in four flavors in StarKist's signature ready-to-eat pouches. Flavors include Bold Buffalo Style, Ginger Soy, Zesty Lemon Pepper and Chicken Salad.

"It is our goal to provide convenient, healthy options that satisfy the palates and nutritional needs for all Americans," said Andy Mecs, vice president of marketing and innovation at StarKist Co. "Chicken Creations is a natural extension to our highly successful Tuna and Salmon Creations, as we already have the pouch expertise and consumer trust in our high quality flavored protein products. We are pleased consumers will now have even more to love, as they can tear, eat; and go."

The premium, white meat chicken is made with chicken sourced from American farms and raised cage- and hormone-free. With protein snacking on the rise, StarKist Chicken Creations pouches tie into consumer demands for taste, portability and convenience. The pouch has a tear-open, no-drain design for those on the move. Each pouch of chicken has 70-90 calories and 9 or 10g of protein.

The Chicken Creations launch is part of a fully integrated marketing campaign, with TV commercials, print media, influencer outreach, social media promotions and couponing. 

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