Beef Demand Continues to Rise

By Pan Demetrakakes, Senior Editor

Jan 14, 2019

Beef demand has grown steadily since 2015 and is expected to continue to rise in 2019, according to a report from the National Cattlemen’s Beef Association.

Citing data from IRI/Freshlook, the NCBA reported that demand for beef has risen 15% since 2015 and predicted that growth will rise 8.9% by volume this year.

The NCBA says that ground beef and loin cuts are driving demand and that consumers are eating more high-quality beef. It attributes the latter to efforts by U.S. cattle producers to raise more high-rated animals.