Coca-Cola Brings Energy Drink to U.S.

Oct. 15, 2019
Coca-Cola is bringing its company-branded energy drink here from overseas.

Coca-Cola is entering the energy-drink space in the U.S. with plans to bring its company-branded drink here from overseas.

The company announced plans to roll out Coca-Cola Energy in the U.S. starting Jan. 1. The drink, which was introduced in the UK, Australia and 23 other countries earlier this year, features 114mg of caffeine per 12-ounce serving, along with guarana extracts and B vitamins.

Coca-Cola Energy will be available in regular, cherry and zero-calorie versions. The strategy is to brand it as a Coca-Cola product to emphasize the similarity in taste with the flagship beverage.

The introduction of Coca-Cola Energy overseas led to tensions with Monster Beverages, second in the category, in which Coca-Cola has a 16.7% stake with a distribution agreement. Coca-Cola won an arbitration case over the rollout earlier this year.

Sponsored Recommendations

Revolutionizing Healthcare: The Impact of Digitalization in Biopharma Innovation

Biopharma enables an entirely new level of innovation that’s simply not possible in conventional drug development. It’s an approach that can fundamentally change the way healthcare...

Navigating the Automotive Industry's Electric Future

The automotive industry is at a turning point. Bloomberg estimates that by 2040, 54% of new vehicle sales will be electric. And by 2030, we’re looking at 100% of passenger vehicles...

Unified Process Control Brings Operational Clarity

Inland Empire Utilities Agency replaces its SCADA enterprise system with the PlantPAx Distributed Control System and reduces complexity for operators

PlantPAx DCS Improves Operational Reliability

KC Water calls on R.E. Pedrotti to replace obsolete wastewater SCADA solution with a unified Modern Distributed Control System (DCS).