judge-gavel-court
judge-gavel-court
judge-gavel-court
judge-gavel-court
judge-gavel-court

MillerCoors Sues Over Bud Light ‘Syrup’ TV Spots

March 25, 2019
MillerCoors has filed suit against Anheuser-Busch InBev over TV spots for Bud Light tweaking its rival for using “corn syrup” in its formulation.

MillerCoors has filed suit against Anheuser-Busch InBev over TV spots for Bud Light tweaking its rival for using “corn syrup” in its formulation, saying the ads are intentionally misleading.

The ads in question, which debuted during the Super Bowl, depict the “king” of Bud Light trundling a giant barrel labeled “corn syrup” up to the “castles” of Miller Lite and Coors Light and asking, “Is this your corn syrup?”

The lawsuit, filed in a federal court in Wisconsin, states that corn syrup is used as a “fermentation aid” in Miller Lite and Coors Light, as it is in some Anheuser-Busch products (though not Bud Light). It says that Bud Light is hoping consumers will confuse this ingredient with high-fructose corn syrup, a sweetener that has received bad publicity in recent years.

Anheuser-Busch maintains that the ads are “truthful” and does not plan to change the advertising.

In addition to the lawsuit, MillerCoors has fired back with its own ad, depicting a backstage scene at the Bud Light ad where actors shed their knight costumes after shooting and crack open cans of Miller Lite.

Sponsored Recommendations

Revolutionizing Healthcare: The Impact of Digitalization in Biopharma Innovation

Biopharma enables an entirely new level of innovation that’s simply not possible in conventional drug development. It’s an approach that can fundamentally change the way healthcare...

Navigating the Automotive Industry's Electric Future

The automotive industry is at a turning point. Bloomberg estimates that by 2040, 54% of new vehicle sales will be electric. And by 2030, we’re looking at 100% of passenger vehicles...

Unified Process Control Brings Operational Clarity

Inland Empire Utilities Agency replaces its SCADA enterprise system with the PlantPAx Distributed Control System and reduces complexity for operators

PlantPAx DCS Improves Operational Reliability

KC Water calls on R.E. Pedrotti to replace obsolete wastewater SCADA solution with a unified Modern Distributed Control System (DCS).