The parent of Blue Bunny ice cream is continuing its acquisition strategy by buying Halo Top, a brand of low-calorie ice cream.
This is the second major acquisition by Wells in five months. On April 15, it announced the purchase of Fieldbrook Foods, a Northeast regional processor. The new purchase will cement Wells’ position as the No. 2 U.S. ice cream processor, behind Unilever.
“Halo Top disrupted the ice cream category by providing a high protein, low sugar, low calorie dessert that gave consumers a reason to purchase ice cream as a treat again....We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers,” Mike Wells, CEO and president of Wells Enterprises, said in a statement.