Organic Sales Up 9%

By Pan Demetrakakes, Senior Editor

Jan 14, 2019

Demand for organic food and other products has remained strong and is expected to increase, due in part to its increased availability, according to a report by Nielsen.

Sales of organic products of all types exceeded $21 billion and are up nearly 9% in dollars and 8% in units compared to a year ago, the report says. This especially stands out since fast-moving consumer goods as a whole increased only 0.2% in per-household spending.

Millennials and Hispanics are the two demographics with the sharpest increase in spending on organic products since last year, at 14% and 13% respectively.

The biggest single product category in terms of organic sales is cow’s milk, at about $1.4 billion. The Nielsen report noted, however, that sales of organic cow’s milk fell 2.3% in the past year, which it attributes mostly to a price premium that exceeds 80%.

After milk, the biggest-selling organic products were packaged salads, eggs and health/nutrition bars. The categories with the highest growth in the past year were kombucha, sandwich bread and fresh chicken.