Conagra Brands will seek to maintain the momentum it has gained during the pandemic through expanded production capacity, upgraded packaging and aggressive marketing, its CEO says.
Sean Connolly told the Wall Street Journal that he expects consumers’ newfound enthusiasm for cooking and eating at home to last “well into the future.” He said Conagra will increase production capacity for products including popcorn and frozen meals.
Conagra’s sales in the most recent quarter, ending Nov. 29, were up 6.2%, to $3 billion, while profit rose 45% to $380 million.
Connelly says strategies include modernizing recipes and packaging, and increased marketing through social media and other online channels. He said that consumers continuing to work at home during the pandemic, along with continuing economic anxiety, will continue to push demand for products like Duncan Hines cake mixes and Marie Callender’s frozen foods.
