Coca-Cola Inaugural NFT Auction Nets More Than $575,000

Aug. 17, 2021

Coca-Cola, which issued its first Non-Fungible Token (NFT), in late July announced recently that the winning bid in the online auction brought in $575,883.61.

Erin A. Hallstrom

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Coca-Cola, which issued its first Non-Fungible Token (NFT), in late July announced recently that the winning bid in the online auction brought in $575,883.61.

The NFT, which was auctioned over the course of three days, included digital collectibles packaged as a 'loot box' that were created in partnership with developer Tafi, a creator of custom 3D content for avatar and emoji systems.

According to the company, all proceeds from the auction will go to Special Olympics International. The company also indicated the loot box is now split into individual NFTs, which are available for secondary sale on OpenSea.

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner.