Pop-Tarts is releasing a limited-edition box of its renowned pastry product in honor of Día de Muertos. Also known as Day of the Dead, the limited-edition box is done in in partnership with Kellogg's-- Pop-Tart's parent company's--HOLA Latino Business Employee Resource Group as well as with the National Association of Latino Arts and Cultures (NALAC).
According to the company, the Día de Muertos printed designs will appear atop the Frosted Chocolatey Churro flavor. The limited-edition box will be available in September at retailers nationwide.
As part of its partnership with NALAC, Pop-Tarts will be providing grants to four Latinx arts organizations serving youth and their communities in Los Angeles, San Diego, Dallas and Houston.
