Kroger to Partner with Impossible Foods

March 7, 2022
Kroger will partner with Impossible Foods to bring out private-label versions of plant-based meat alternatives, the grocery giant announced March 4.

Kroger will partner with Impossible Foods to bring out private-label versions of plant-based meat alternatives, the grocery giant announced March 4.

Few details were available about the collaboration, which Kroger executives revealed during a conference call to investors.

Speculation arose that Kroger will double-brand alternative protein products with its Simple Truth or another of its store brands along with Impossible Foods. One analyst compared such an arrangement to a deal that Costco has with Tyson Foods, allowing some products to bear the brands of both Tyson and Kirkland, Costco’s line of private-label products.

Kroger already markets meat alternatives under the Simple Truth line that include burgers, sausages, turkey slices, chicken patties and other products.

Sponsored Recommendations

Troubleshoot: Grittiness in gluten free cookies

Learn how to adjust gluten free cookie recipes for a softer texture.

Clabber Girl: Rising Success

Uncover how Clabber Girl Corporation achieved a remarkable 7% growth and improved manufacturing efficiency by seamlessly integrating Vicinity's batch manufacturing solution with...

Intelligent Blends: Taking Technology to the Next Level

Find out how our friends at Intelligent Blends use VicinityFood and Microsoft Dynamics GP to produce the best coffee around.

Key ingredient: Mother Murphy's Laboratories

Flavorings manufacturer Mother Murphy’s Laboratories integrates front office with production facility — improving operations from initial order to final invoice.