Redefine Meat Claims World’s First Whole Cuts of Plant-Based 'Meats'

Nov. 18, 2021
Israeli firm's products being served in restaurants.

Redefine Meat, Rehovot, Israel, on Nov. 16 announced what it called "first ever" whole cuts of plant-based "meats" "that achieve a level of product quality comparable to high-quality animal meat."

Initially available within select restaurants in the UK, Germany, the Netherlands and Israel, "this marks the first time that high-end restaurants will offer plant-based whole cuts as part of their menus," the company said. The products include beef and lamb cuts, as well as burgers, sausages, lamb kebabs, and ground beef.

Most meat analogues to date have been ground or crumbles. "Our unique technological capabilities enable us to replace every part of the cow for the first time," said Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat. The company claims its products are in close to 150 restaurants in Israel.

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