Impossible Foods moving into a new realm of analogue protein with the rollout of pork-like products Sept. 23.
Impossible Pork debuted at the Momofuku Ssam Bar and is scheduled for rollouts in Hong Kong and Singapore in coming weeks. Impossible Foods claims that it has the same amount of protein as real pork, but with no cholesterol and less fat.
The appearance of Impossible Pork marks the company’s second rollout in a month. Analogue chicken nuggets debuted Sept. 7 and are being carried by several fast food chains.
“We’re not going to launch a product unless it’s actually better than the animal analog — both in terms of taste, which that data proves, and in terms of nutritional value,” company president Dennis Woodside told CNBC.