Impossible Chicken About to Debut

July 19, 2021
Impossible Foods is reportedly about to roll out a plant-based analogue chicken product.

Impossible Foods is reportedly about to roll out a plant-based analogue chicken product, taking advantage of the surge in popularity of chicken at fast-food restaurants.

The company will introduce the product at a trade show this month and will roll it out commercially in the fall, according to Bloomberg.

The new product will not include “heme,” the ingredient derived from genetically modified yeast that gives Impossible’s analogue beef and pork products their meat-mimicking juiciness. The substance has led Impossible’s products to be banned from shipment to China and Europe, putting a serious crimp in the company’s overseas expansion plans.

Impossible is reportedly about to go public, the Bloomberg report says, and is seeking a valuation of about $10 billion.

Sponsored Recommendations

Kaeser is the world’s leading air systems specialist and offers a full range of compressed air solutions for almost any application. From industrial compress...
Take a moment to see the scope of Kaeser's commitment to innovative system designs that guarantee ultra-reliable compressed air, easy maintenance, and greater efficiency.
Ventilation has a huge impact on the ambient temperature in the compressor room and is often the missing link to temperature regulation issues. Here are four factors to consider...
Learn how to get a smart, reliable, energy-efficient compressed air system delivered in a turnkey, weatherproof and temperature-controlled enclosure that needs little or no onsite...