Impossible Chicken About to Debut

July 19, 2021
Impossible Foods is reportedly about to roll out a plant-based analogue chicken product.

Impossible Foods is reportedly about to roll out a plant-based analogue chicken product, taking advantage of the surge in popularity of chicken at fast-food restaurants.

The company will introduce the product at a trade show this month and will roll it out commercially in the fall, according to Bloomberg.

The new product will not include “heme,” the ingredient derived from genetically modified yeast that gives Impossible’s analogue beef and pork products their meat-mimicking juiciness. The substance has led Impossible’s products to be banned from shipment to China and Europe, putting a serious crimp in the company’s overseas expansion plans.

Impossible is reportedly about to go public, the Bloomberg report says, and is seeking a valuation of about $10 billion.

Sponsored Recommendations

Learn About: Micro Motion™ 4700 Config I/O Coriolis Transmitter

An Advanced Transmitter that Expands Connectivity

Micro Motion™ G-Series Coriolis Flow and Density Meter

Micro Motion G-Series: market-leading compact design featuring advanced process diagnostic capability.

Embracing Sustainability using Advanced Measurement Instrumentation

A practical guide to greeningyour brewing operationsusing advanced measurementinstrumentation.

Get Hands-On Training in Emerson's Interactive Plant Environment

Enhance the training experience and increase retention by training hands-on in Emerson's Interactive Plant Environment. Build skills here so you have them where and when it matters...