Little Caesars has become the latest major fast-food chain to add plant-based analogue meat to its menu, with the introduction of Planteroni Pizza.
The pizza topped with analogue pepperoni slices went on sale July 12 in metro areas including Los Angeles, New York City, Miami, San Francisco, Portland, Oregon, and the chain's hometown of Detroit. The topping, branded as Field Roast, is supplied by Greenleaf Foods, a unit of Maple Leaf Foods. It bills itself as the first pepperoni alternative to be made with pea protein instead of soy. Little Caesars is the first national chain to offer it in the U.S.
"This is a huge moment for pizza lovers because for the first time, they have access to a zesty, bold -plant-based pepperoni made with pea protein that absolutely delivers on taste," Dan Curtin, President of Greenleaf Foods, said in a statement.
A regular Planteroni Pizza will retail for $8.49, or customers can order it as a custom topping.