JBS S.A., the world's largest protein company, today (April 19) unveiled an agreement to purchase Vivera, Europe's third-largest plant-based food producer, for an estimated €341 million ($408.5 million). While historically a meat processor, JBS has been growing its plant-based analogue portfolio.
Vivera develops and produces a broad range of plant-based meat replacement products for major retailers in over 25 countries across Europe, with relevant market share in The Netherlands, the United Kingdom and Germany. The deal includes three manufacturing plants and a research and development center in The Netherlands.
Vivera will join other JBS plant-based companies, including Seara in JBS' home country of Brazil and Planterra in the U.S. JBS plans to manage Vivera as a standalone business unit with its current leadership team to remain in place.