Alt-Protein Processor Unlimeat Boosts Expansion into U.S. Marketplace

Sept. 5, 2023

Building on Albertsons debut earlier this year, Asian alternative protein brand will launch products in four natural and organic stores in the West.

Andy Hanacek

Alternative protein company Unlimeat announced it will ramp up its expansion into the U.S. market with the launch of its Korean BBQ, pulled pork and Mandu products at four natural/organic store chains in California and Utah. This move builds on the debut of Unlimeat products in Albertsons stores earlier this year.

Unlimeat says it operates the largest plant-based meat exclusive factory in Asia, where it sold its products prior to the U.S. expansion. The company’s Korean BBQ product is designed to resemble sliced beef, its pulled pork features a sweet and savory barbecue sauce, and the Mandu dumplings are filled with plant-based meat and vegetables including cabbage, scallions, chives and garlic.

In addition, the company says it has introduced ready-to-heat products including frozen Kimbap and frozen rice balls, and it plans to resume sales of plant-based jerky on Amazon.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.