Elmhurst Dairy 1925, maker of plant-based dairy alternatives, is trying its hand at plant-based meats with the rollout of TerraMeat Plant-Based Chick’n.
Actually, it’s not so much their hand as the hands of home cooks, as the product is marketed as a do-it-yourself kit “with only one ingredient”: hemp protein. Not soy, as the website and label clearly state. And while that one ingredient makes the “chicken,” a pouch of Spice Blend apparently is essential for flavor.
The directions state: “Just add water and oil; blend it; pop in the microwave; shape it; remove, pat dry and enjoy!” The result presumably is a chicken cutlet … with a hearty 26g of protein.
“First time trying TerraMeat?” the website asks. “Our Starter Kit makes it easy to craft the perfect chick’n cutlet right out of the box! For a limited time only, get 2x the Chick'n with 10 pouches of our Plant-Based Chick’n Powder & Original Spice Blend, plus our favorite silicone mixing cup and spatula. All you’ll need from your kitchen is an immersion blender and a bit of plant-based cooking oil.”
Who knew making plant-based meats was that easy?
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.