66c3cfc5aa0b994cf98be447 Elmhurst

Elmhurst 1925 Offers a DIY Plant-Based Chicken

Aug. 19, 2024
The plant-based dairy introduces TerraMeat Plant-Based Chick’n, an ingredient pouch to make hemp-based ‘chicken’ at home.

Elmhurst Dairy 1925, maker of plant-based dairy alternatives, is trying its hand at plant-based meats with the rollout of TerraMeat Plant-Based Chick’n.

Actually, it’s not so much their hand as the hands of home cooks, as the product is marketed as a do-it-yourself kit “with only one ingredient”: hemp protein. Not soy, as the website and label clearly state. And while that one ingredient makes the “chicken,” a pouch of Spice Blend apparently is essential for flavor.

The directions state: “Just add water and oil; blend it; pop in the microwave; shape it; remove, pat dry and enjoy!” The result presumably is a chicken cutlet … with a hearty 26g of protein.

“First time trying TerraMeat?” the website asks. “Our Starter Kit makes it easy to craft the perfect chick’n cutlet right out of the box! For a limited time only, get 2x the Chick'n with 10 pouches of our Plant-Based Chick’n Powder & Original Spice Blend, plus our favorite silicone mixing cup and spatula. All you’ll need from your kitchen is an immersion blender and a bit of plant-based cooking oil.”

Who knew making plant-based meats was that easy?

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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