Tindle Foods Will Divest U.S. Ops, Focus on Private-Label in Europe
Alternative protein company Tindle Foods has announced it will divest its U.S. operations and abandon its branded product business, turning toward producing unbranded, private-label plant-based products exclusively for the European market in the new year. The company will redirect its resources as a result, allowing it to significantly reduce its marketing and distribution costs.
The company noted in the announcement that European retailers and operators have a renewed focus on private-label plant-based products as they’ve moved away from simply being budget options for consumers.
“This strategic pivot follows a clear logic,” Timo Recker, CEO and founder of Tindle Foods, said in the release. “The plant-based category has become increasingly price-driven, and we’re seeing that private-label products are capturing a growing share.”
Tindle said in the release that it maintains a solid capital base, and that it had raised $100 million in 2022 in Series A funding, positioning it for long-term growth. Tindle Foods was founded in 2020.
About the Author
Andy Hanacek
Senior Editor
Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.