McDonald’s Tests ‘Chicken Big Mac’

Aug. 29, 2022
McDonalds Corp. is testing a variation of its iconic Big Mac sandwich made with chicken patties.

In a possible escalation of the “chicken wars” among quick-service restaurant chains, McDonalds Corp. is testing a variation of its iconic Big Mac sandwich made with chicken patties.

The Chicken Big Mac was first tested in the British Isles earlier this year and proved to be the most popular new product in that region ever, selling out in about 10 days. McDonald’s is now test-marketing the Chicken Big Mac at outlets in Miami. Instead of the beef patties, the sandwich features two tempura chicken patties.

Chicken has been an important growth area for QSRs recently, as consumers trend away from beef toward a protein that’s perceived as both healthier and cheaper. That situation has led to shortages for foodservice trade customers, although there are signs that the situation is alleviating.

"Chicken continues to be a significant opportunity for us," he said in an recent earnings call,” McDonald’s CEO said in an earnings call quoted by CNN.

Sponsored Recommendations

Learn About: Micro Motion™ 4700 Config I/O Coriolis Transmitter

An Advanced Transmitter that Expands Connectivity

Micro Motion™ G-Series Coriolis Flow and Density Meter

Micro Motion G-Series: market-leading compact design featuring advanced process diagnostic capability.

Embracing Sustainability using Advanced Measurement Instrumentation

A practical guide to greeningyour brewing operationsusing advanced measurementinstrumentation.

Get Hands-On Training in Emerson's Interactive Plant Environment

Enhance the training experience and increase retention by training hands-on in Emerson's Interactive Plant Environment. Build skills here so you have them where and when it matters...