Meatable Taps Tripician to Be CEO, Drive U.S. Expansion Efforts

May 22, 2024
Former Grass Fed Foods, Perdue Premium Meats, Niman Ranch exec joins cultivated meat company as it launches and looks to expand its product lines in Asia, U.S.

Cultivated meat company Meatable has announced that Jeff “Trip” Tripician will be its new CEO effective June 17, taking the reins from current CEO and co-founder Krijn de Nood, who will continue on Meatable’s board of directors.

Tripician has more than 25 years of experience in the meat industry and joins Meatable as the company carries forward its planned commercial launch in Singapore later this year and its prioritization of a U.S. market expansion.

“With our launch in Asia planned for the fall, the next critical part of Meatable’s growth strategy is to drive expansion into the U.S., and we believe that Trip’s long and successful experience in the organic and natural meat industry will be invaluable in helping Meatable achieve those global commercialization and growth goals,” said Cees de Jong, Chairman of the Board of Directors at Meatable. “We look forward to his immediate impact as we take Meatable to new heights in Asia, the U.S. and beyond.”

Tripician most recently served as CEO of Grass Fed Foods, joining that company after a stint as the president of Perdue Premium Meat Co. (PPMC). At Grass Fed Foods, he orchestrated a successful merger between Teton Waters Ranch and SunFed Ranch.

At PPMC, he led the growth of the Niman Ranch, Coleman Natural and Sioux-Preme brands, and oversaw the acquisitions of Panorama Meats and Alexander & Hornung. Prior to Perdue’s acquisition of Niman Ranch in 2015, Tripician had served in various senior leadership roles for Niman Ranch. Other prior food industry experience includes successful stints leading various departments and initiatives at Booth Creek Natural Foods, Frontier Natural Products, Sara Lee, Borden and the International Dairy Foods Assn. (IDFA).

Meatable also announced that it has appointed meat industry veteran and former Tyson Foods president and CEO Dean Banks to its board of directors. Banks is currently CEO-Partner of biotechnology company Flagship Pioneering and CEO of Indigo Ag, a carbon program for farmers and buyers. Banks has also led “moonshot projects” at X (an Alphabet company, formerly known as Google [X]), including some in sustainable food.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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