The lawsuit alleges customers are not only tricked into paying more money, but also that the product is not ‘ethically produced.’
Two consumers have filed a class action lawsuit in the Southern District of New York against Chobani, alleging that the company misled them into buying products that used ethically produced milk.
Chobani launched its Fair Trade Certified program in early May. The program was done in partnership with Fair Trade USA and was intended to offer a first of its kind certification within the dairy industry.
According to reports, the plaintiffs, Jessica Austin and Peter Hoffman, from Florida and New York respectively, want to represent themselves and other consumers that purchased the products carrying the “Fair Trade Certified” label on Chobani’s yogurt products.
The plaintiffs allege they and other consumers paid a premium price for the products based on the “Fair Trade Certified” standard, but that the New York-based Chobani misled consumers by not following Fair Trade Certified standards. The pair are accusing Chobani of violating New York and Florida consumer protection laws, breach of warranty, negligent misrepresentation, fraud, and unjust enrichment.
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