Coca-Cola Rolls Out Fairlife Ice Cream

Fairlife Light Ice Cream, made with Fairlife’s ultrafiltered milk, has been rolled out in selected retail stores including Albertsons, Hy-Vee, Safeway, Walmart and more.

Coca-Cola is producing the ice cream in a joint venture with Boardwalk Frozen Treats. It will be available in seven flavors, with a suggested retail price of $4.98 per 14-oz. container.

“Our light ice cream has either a third the calories, or half the fat, of traditional ice cream, or in some cases both,” Fairlife CEO Tim Doelman said in a statement. “We hope to change the perception that frozen treats with improved nutritional profiles don't taste as good as traditional ice cream, especially for the 76% of consumers who make an effort to eat healthy.”

Coca-Cola upped its stake in Fairlife from 42.5% to 100% at the beginning of this year.