According to a survey done by Atomik for the National Frozen & Refrigerated Foods Association (NFRA) and released in conjunction with National Dairy Month, 70% of consumers still view the dairy aisle as an important stop on every grocery store visit. In addition, 88% believe the dairy aisle is very likely to contain items that fit their lifestyle choices, from budget-friendly options to dairy-based favorites, non-dairy products, and even plant-based dairy alternatives.
Tricia Greyshock, EVP/COO at National Frozen & Refrigerated Foods Association said, “Nearly 3 in 5 U.S. consumers (56%) report that products from the dairy aisle take up half or more than half of the space in their refrigerator.”
Consumers hit the dairy aisle seeking cooking and baking essentials such as eggs, butter, and milk, and also looking for their favorite snacks. The dairy aisle is also home to plant-based alternatives, and the release noted that well over one-third of Millennials consistently buy plant-based milk from the dairy aisle.
But most grocery dairy aisles contain more than just dairy- and plant-based products. Orange juice, coffee creamer, iced coffee and tea, and rolls and croissants — all found in the dairy aisle of many stores — expand the options for consumers and make the dairy aisle much more essential.
When it comes to the snacks in the dairy aisle, almost two-thirds of parents (63%) find their children’s favorite snacks in the dairy aisle. To read more on the survey and see the results, click here.