Courtesy of Brown Gibbons Lang & Co.
bgl___farmers_hen_house___pillars

Pete & Gerry’s Organics Acquires Pasture Brands Holdings

Feb. 4, 2025
Farmers Hen House specialty eggs and Pillars drinkable yogurt brands will join the specialty egg company.

As consumers stress over avian influenza and its impact on egg prices, Pete & Gerry’s Organics LLC (PGO), a specialty egg company, has purchased Pasture Brands Holdings, a better-for-you food platform focused on store-perimeter refrigerated products, according to a release from seller Brown Gibbons Lang & Co. an independent investment bank and financial advisory firm that advised owner Benford Capital Partners (BCP) on the deal.

BCP formed Pasture Brands upon the acquisition of Farmers Hen House (FHH) in December 2021 in pursuit of natural, fresh and refrigerated foods and beverages, and its brands carry a diverse set of products.

Pasture Brands markets and distributes the Farmers Hen House and Pillars brands. FHH sources, processes and packages branded and private-label organic, free-range and pasture-raised eggs for grocery and club channel customers. It was founded in 1997 and is based in Kalona, Iowa. Pillars was launched in 2016 to bring retail customers clean-label drinkable yogurt.

The two brands will join the Pete & Gerry’s and Nellie’s Free Range brands under PGO’s leadership. FHH brings an additional packing facility to the company in the deal, expanding PGO’s overall processing capacity, flexibility and efficiency.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

Sponsored Recommendations

Refrigerated transport services you can count on

Ensure product quality from origin to final destination with refrigerated shipping solutions from Schneider.

4 shipping challenges that a dedicated carrier can solve

Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.

Dedicated lightweight solution maximizes bottled water payload

A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.

Recipe for successful growth: Schneider’s dedicated fleet services helps bakery rise

Learn how a large bakery company complimented their private fleet with Schneider Dedicated freight services to increase freight capacity, amplify visibility & reduce costs.