In its first year, InGrained farmers in the Lower Mississippi River Basin lowered the impact of their farms on the climate, using smart irrigation practices to achieve a reduction of more than 1,600 metric tons of greenhouse gases (equivalent to removing 345 gas-powered cars from service for one year).
The pilot program in Northeast Louisiana is a collaboration between Kellogg, its supplier Kennedy Rice Mill LLC, rice producers, agribusiness firm Syngenta and agricultural greenhouse gas measurement firm Regrow Ag. Rice sourced from this region is used by Kellogg to produce Rice Krispies cereal and Rice Krispies Treats.
The program will continue into its second year, during which collaborators will make adjustments and continue with financial and technical support for the farmers in the partnership. Expansion of the program by Kellogg into other regions is under discussion, to determine if similar positive impacts can occur despite different weather patterns and soil types in those areas.