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Food For Thought

Is Pumpkin Spice Cancelled? Trendy Seasonal Food & Beverage Flavors to Consider

Shannon O’Shields of Rubix Foods shares her thoughts on pumpkin spice and other trending fall and winter seasonal flavors for food and beverage products in this episode of the Food For Thought podcast.
Sept. 24, 2025
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Pumpkin spice lovers, rejoice! Shannon O’Shields, vice president of marketing for Rubix Foods, explains that even though pumpkin has become ubiquitous, it is not cancelled — and in fact, it has established itself among consumers as an anchor flavor for the fall season.

Nevertheless, when considering seasonal food and beverage items, processors would be wise to expand beyond pumpkin and investigate some of the faster-rising flavors. In addition, O’Shields shares two of the macro trends Rubix Foods is watching in product development as the calendar prepares to turn to 2026.

About the Author

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Andy Hanacek

Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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