Red Gold Doubles Down on Portable Ketchup

April 12, 2021
The ketchup manufacturer wants to ensure the American public that ketchup will not become the 'next toilet paper.'

Red Gold has doubled down on portable ketchup.

After recent reports that some ketchup manufacturers were scrambling to keep up with ketchup demand, the Midwest tomato manufacturer announced a May 2020 production plan doubled capacity to allow them to keep up with production. The company reports it developed two pre-portioned ketchup items on other manufacturing lines while also continuing to run its ketchup packet lines at maximum efficiency. 

"Nearly a year later, the surge in ketchup packet demand has not subsided and only continues to increase as the fear of the ‘Next Toilet Paper’ arises in customers and buyers across the country," the company said in a statement. "It is the time for flexibility, however not at the cost of convenience or profitability for restaurant operators. Red Gold can provide alternate ketchup packaging options."

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner

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