The Kraft Heinz Co. is partnering with Fresh Del Monte Produce Inc. to bring fresh fruit to the iconic Lunchables line for the first time. The Lunchables with Fresh Fruit line will feature pineapple, clementines, grapes and apples alongside the turkey, ham and crackers found in the company’s best-selling original Lunchables offerings.
According to a company release, Kraft Heinz made the move in response to social media search monitoring that showed a 500% increase in consumers looking for “Lunchables with fruits and vegetables” in the past year. It exemplifies the Lunchables brand’s broader commitment to improving its nutritional profile and comes on the heels of the launch of two products that specifically meet National School Lunch Program guidelines. The brand also has a continued focus on reducing sodium, sugar and saturated fat within its products, the company said.
Lunchables with Fresh Fruit will carry the Del Monte brand logo (under license from Del Monte Foods Inc.) as well, but it will not launch immediately nationwide, the release notes. It will first make its debut this month in select grocery retailers in the South-Central region of the U.S.