Del Monte Foods Now Offering College Inn Simple Starter

Jan. 13, 2020
The company is leaning in to the trend of creating scratch-cooking more accessible and less stressful.

Leaning into the trend of creating scratch-quality meals with less stress and more life balance, Del Monte Foods Inc. now offers home cooks another time-saving product: College Inn Simple Starter. Made of stock, herbs and seasonings, the 100% natural product works with pressure cookers, slow cookers and stove-top skillets. Consumers just add their favorite protein, starch and vegetables to create a hearty, home-cooked meal. Simple Starter comes in shelf-stable 24-oz. easy-pour spouted boxes in three varieties: Hearty Beef, Mexican-Style and Savory Chicken.

“As the trend of one-pot meals continues to soar, we anticipate Simple Starter becoming a creative solution to busy consumers’ wants and needs for simple-to-make weeknight meals,” says Liam Farrell, vice president of brand marketing. “Not only is it super easy to use, Simple Starter creates nourishing and delicious, full-flavor meals that will have family and friends thinking you spent all day in the kitchen.”