Pouring honey, flowing liquid sugar syrup. Thick Honey Dripping close up

Parent Co. of SweetLeaf Products Acquires Canada’s Drizzle Honey

Nov. 6, 2024

Deal will open the door to U.S. distribution for the sustainably sourced honey products currently sold in Canada and online.

Andy Hanacek

Wisdom Natural Brands, the Gilbert, Ariz.-based parent company of the SweetLeaf brand of natural sugar substitutes, has acquired Canadian company Drizzle Honey, which provides sustainably sourced raw and superfood honey products, according to a release from Wisdom.

Drizzle complements Wisdom’s natural sweetener portfolio, the company noted, and it opens the door for the brand to be distributed in the U.S. Drizzle products include white raw and golden raw honeys, raw honey infused with organic superfoods such as ginger, turmeric, cacao and berries, and craft products like cinnamon-spiced honey and hot honey infused with spicy crushed chilies.

The products are currently distributed in 1,200 retail stores in Canada and online, but Wisdom plans to expand its reach to the more than 11,000 U.S. retail locations that carry SweetLeaf sweeteners.

Drizzle is a female-founded business that donates 1% of profits to pollinator research and protection. It achieved Certified B Corp. status in 2019.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.