WF April 2006 Issue
Diabetes afflicts an ever-growing percentage of the population. However, creators and manufacturers of foods designed either directly or indirectly to prevent the development of obesity and diabetes, are bringing more and more ammo to the battle every year.
Consider the snack. For some, its a means to stave off hunger - anything will do. For others, its an extra opportunity to tack on healthful food choices.
The market for gluten-free foods, currently at about $600 million annually, may be only a small piece of the overall food market, but the category is growing extremely fast - nearly 15 percent annually, according to the San Francisco-based market research group Spins Inc.
Its well known that calcium is needed for bone health, but vitamin D is often taken for granted.
The recent trend of developing diabetes-specific products that are mainstream and safe enough for regular consumption could transcend all healthy food and beverage categories.
The line has blurred between functional beverages and meals in a can, but both have come a long way toward providing more whole - and wholesome - nutrition.
Companies must ensure that any marketing use of the guidelines is truthful and not misleading within the total context.