December 2006 Issue
The Natural Products Expo East, held last month in Baltimore, showcased thousands of new products for health and wellness as usual. But there were also some interesting trends worth taking note of. Sustainable and Free-Trade are making aggressive inroads, cherries are back, and editor David Feder admits he was wrong about the popularity of açai.
We consulted the top experts in consumer and producer research to bring you the latest on the ingredient and product trends that affect your industry. Whether the latest hot antioxidants or the focus on healthy oils and proteins, the "in" ingredients will help attract consumers to better health.
Nobel Prize-winning chemist Linus Pauling started a vitamin C revolution, promoting it as a panacea for cancer, heart disease and just about anything that ailed you. Then he died. OK, he was 93, but vitamin C's star quickly faded. Suddenly it's on the brink of a comeback.