Dr Pepper Snapple Group
5301 Legacy Drive, Plano, TX 75024
Executives: Pres. & CEO: Larry Young; EVP-HR: Jaxie Alt; EVP & General Counsel: Jim Baldwin; Pres., Packaged Beverages: Rodger Collins; EVP-Supply Chain: Fernando Cortes; CFO: Marty Ellen; CEO-Bai Brands: Lain Hancock; EVP-Transition Team: Derry Hobson; Pres-Beverage Concentrates & Latin America: Jim Johnston; EVP-R&D: David Thomas; EVP & Chief Commercial Officer: Jim Trebilcock
Subsidiaries: Canada Dry, Mott’s
Brands: 7UP, A&W, Bai, Canada Dry, Clamato, Country Time, Crush, Deja Blue, Diet Rite, Dr Pepper, Gini, Hawaiian Punch, Hires, IBC, Margaritaville, Mistic, Mott's, Mr and Mrs T, Nantucket Nectars, Nehi, Orangina, Peñafiel, RC Cola, ReaLemon, Rose's, Schweppes, Snapple, Squirt, Stewart's, Sundrop, Sunkist, Venom Energy, Vernors, Welch's, Yoo-hoo
Major Product Areas: beverages
The role of chief marketing officers is greatly expanding. Food and beverage CMOs must have passion as they create strategies, deal with sales, accountability and service pressures. and keep tabs on consumer behavior. That's why communication with R&D counts.
Coca-Cola Life, Dr Pepper Ten and lower-sugar flavored milks are among the beverage products looking for a middle ground among calorie-conscious consumers.
With FDA approval, Coke and Pepsi already rolled out drinks; Dr Pepper promises one.