Enjoy Life Foods
Clean label isn't going away any time soon, but as processors clear that hurdle what will they have to proclaim or avoid next?
With snacks replacing traditional meals, this huge category warrants marketing, product development and manufacturing interest.
The role of chief marketing officers is greatly expanding. Food and beverage CMOs must have passion as they create strategies, deal with sales, accountability and service pressures. and keep tabs on consumer behavior. That's why communication with R&D counts.