White Wave Foods
12002 Airport Way, Broomfield, CO 80021
Executives: CEO: Gregg Engles; Pres, Americas Foods & Beverages: Kevin Yost
Brands: Alpro (in Europe), Earthbound Farm Organic, Horizon Organic, International Delight, Silk, Wallaby. Licensed brands: Land O’Lakes, TruMoo
Categories: Beverages, butter, cheese, cultured dairy, eggs, milk, pasta dinners, snacks, yogurt, vegetables
Companies and consumers are noticing public benefit corporations and especially B Corps.
Trust is the new currency of food and beverage brand loyalty, and the path to trust is transparency. But the definition of transparency means different things to different consumers.