Coca-Cola North America, Atlanta, launches Diet Coke Plus, a sparkling, calorie-free beverage with vitamins and minerals.
Sweetened with Splenda, each 8-oz. serving provides a good source of niacin (vitamin B3), vitamins B6 and B12, zinc and magnesium (it provides 15 percent of the daily value for niacin, B6 and B12, and 10 percent of the DV for zinc and magnesium).
"Consumers, including Diet Coke drinkers, are increasingly looking for more beverage options, and we wanted to offer them the convenience of a calorie-free beverage that is a good source of several essential vitamins and minerals, and one that delivers on the great taste they have come to expect from us," says Katie Bayne, senior vice president, Coca-Cola Brands.
Diet Coke lovers need not worry. "The millions of current Diet Coke devotees across America shouldn't be concerned - America's No. 1 diet sparkling beverage is staying just as it is," Bayne adds.
Diet Coke Plus will be available nationwide in a variety of packages, including 20-oz. PET, 12-oz. cans and a 12-oz. PET trial package.
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