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New Food Products

Food Biz Kids: Doritos rolled up

Dec. 7, 2004

'My mom might even want to try Rollitos.'

Sarah Peters, 7th grade:I love the Rollitos. The packaging is bright, so they would be easy to spot on the grocery store shelf. Also there is a clear picture on the front of the package, so you can tell what you’re buying. The Rollitos themselves are very cheesy and crunchy â just what kids are looking for. They are better than regular Doritos because they don’t break as easily; that’s a definite plus in my book. There are already lots of chips out there, but Rollitos are different. They’re crunchier and taste better than most chips, and there’s just something about them that makes them appealing. I give Rollitos two thumbs up!Ruth Suarez, 7th grade:Rollitos are an amusing snack. They’re fun to play with; just pop one in your mouth and roll it around. There is no real need for them, but they sure are fun and will surely appeal to kids.Linnea Lukatch, 7th grade:These are the exact same thing as regular Doritos â just rolled up. They are cheesy good and very crunchy and chewy. I think these are a good idea for people who multitask. Say you are playing a game; you can just pop one in your mouth easily. They aren’t big chips, which take forever to eat. I would definitely recommend these for kids who love to snack on chips.

Doritos Rollitos
Nacho Cheesier (also available in
Cooler Ranch and Zesty Taco flavors)
Frito-Lay Inc., Plano, Texas
Yosra Yehia, 7th grade:They’re great and fun to roll around in your mouth. Rollitos are easy to open and the packaging looks so good, my mom might even want to try them. Once you start eating them, you don’t want to stop.Andrew Mack, 7th grade:Rollitos are great. The package is easy to open, but maybe we could have a fresh seal. They are fun to play with â you can flip them. They are harder to chew and you might want (soda) pop with them, but overall I rate them a solid eight.Tonia Doby, 7th grade:Rollitos aren’t really needed; they are Doritos rolled up. They are crunchy, smooth, sweet and delicious. The packaging is good if you are going to eat them right away. But if you plan on saving some for another time, it’s complicated to seal the package back up.Sindy Arreguin, 7th grade:Rollitos taste like original Doritos. They look nasty, like pasta in white sauce. There’s nothing special about them and, by the way, they cost $2 and the bag is small.Darwin Brown, 7th grade:They’re crunchy, cheesy and easy to just pop in your mouth and munch away. I like the overall taste of Rollitos; they have the classic Doritos taste and texture. The package is simple to open, but resealing it can be a hassle. But they are good for any age.Max Mosky, 7th grade:Rollitos look like they will melt in my mouth and make my tastebuds surge with delight. The packaging is exquisite; the vibrant color and design makes it very appealing â as if it would jump off the shelf. When you taste them, they crunch and the delicious flavor consumes your mouth. Although all of that is well and good, they taste the same as regular Doritos with a crunch. I think they will do well with a little advertising. If you have a new product you want to test on our 7th- and 8th-grade panelists, contact Diane Toops at [email protected], or (630) 467-1300, ext. 321.