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New Food & Beverage Product Rollout: May 2023

May 12, 2023
The past month's most interesting new consumer products: ramen noodles for breakfast, functional kids' milks, Kellogg's Rainbow Krispies, Heinz spicy ketchup, a responsibly sourced protein bar, extra-indulgent ice cream.

Noodles for Breakfast

Wake up and smell the noodles. Nissin Foods USA is stirring up morning appetites with the launch of Cup Noodles Breakfast, a ramen product for the most important meal of the day. Satisfying the cravings of breakfast fans and noodle enthusiasts alike, the limited-edition flavor became exclusive to Walmart on March 29. The new offering blends ramen with favorite breakfast flavors, including pancakes, maple syrup, sausage and eggs. The breakfast-on-the-go cup is ready to eat in just four minutes with a suggested retail price of $1.39.

“We know our products are a go-to meal any time of the day,” says Priscila Stanton, senior vice president-marketing. “Saucy, soup-based, spicy, sweet or savory, we even added rice to some, so by adding Cup Noodles Breakfast to our lineup we are truly feeding cravings around the clock, morning, noon, night or late night.”

Functional Kids’ Milk

Dari LLC launches Moo’v Flavored Milk, a line of ultra-filtered, lactose-free, whole milk beverages that come in Cinnamon Swirl Horchata, Strawberry Cream and Vanilla Ice Cream flavors. This high-protein, low-sugar beverage is designed to deliver optimized nutritional benefits to kids. The formulation relies on natural flavors to enhance the taste of milk without the need for additional sugar or added colors. Each 14-oz. grab-and-go bottle provides 19g of protein and 7g of naturally occurring sugars.

The product has been in development for more than three years by a fourth-generation family farm. In addition to having a functional drink for parents to provide their children, Dari offers an entertaining experience to kids through the creative packaging. On each bottle, kids will learn something unique about where their food comes from and the nutritional value of real milk, plus they will experience an entertaining surprise from a dancing cow named Morgan, a 3D augmented reality character for smartphones and similar devices.

“Knowing there is a growing need for healthy and functional drinks, especially for kids, this is the time for the dairy industry to step in and revolutionize the space with the power of real milk,” according to CEO Dan Ellsworth.

Taking Cereal to a New Level

Waking up early, getting ready for the day and finding time for a quick yet satisfying meal is no easy task. Kellogg Co. believes mornings can be much less daunting by adding a double dose of fun and nutrition to breakfast. That fueled the rollout of numerous new cereals, such as Kellogg’s Rainbow Krispies, a colorful, fruity flavor that is a spin on the company’s classic Kellogg’s Rice Krispies cereal. With a new shape and six vibrant colors, this is the company’s first fruity cereal to provide 20% Daily Value of vitamin D. It is also made with 8g of whole grains and fortified with nine vitamins and minerals per serving. An 11.1-oz. box sells for $4.99, the 17.8-oz. size for $5.99.

Kellogg also uses the globally popular animated kids TV show, ZAG Heroez Miraculous -Tales of Ladybug and Cat Noir, to transform breakfast into a superhero experience with new Kellogg’s Miraculous. It features strawberry macaron-flavored pink and purple cereal pieces inspired by the show’s lead characters, two Parisian teens determined to save their city. An 8.4-oz. box sells for $5.29, the 13.5-oz. for $6.49. 1 Photo credit_ Evan Kalman for Kelloggs

Spice Is Nice

Just in time for grilling season, Kraft Heinz Co. is rolling out four fiery additions to the ever-expanding spicy sauce category. New Heinz Spicy Ketchup comes in chipotle (medium heat), jalapeño (hot) and habanero (hotter) varieties. There’s also Heinz Hot 57 Sauce, a red jalapeño twist on the brand’s classic 57 Sauce. These innovations were fueled by knowing that nearly 50% of all U.S. Millennial and Gen Z condiment buyers not only regularly use spicy sauces, but also actively seek a greater variety of spicy flavor options, according to Mintel research.

“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” says Lindsay Davis, brand manager. “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them, which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”

Responsibly Sourced Protein Bar

Aloha is launching Kona Bar, a special-edition product that supports sustainable agriculture in Hawaii while funding the next-generation of environmental stewards. The bar features responsibly sourced ingredients including 100% Kona coffee and 100% Hawaii-grown macadamia nuts. It is also the first commercial launch of Ponova oil in a food product, a sustainable plant-based oil made from the beans of ultra-regenerative, climate-resilient pongamia trees on Oahu.

Aloha will donate 10% of proceeds from every Kona Bar sold to Kupu, a nonprofit organization investing in Hawaii’s youth through land stewardship and hands-on education. “As we grow, we’re committed to finding new and innovative ways to use our business as a force for good,” says Brad Charron, CEO. “This is a critical step in delivering on our mission to create delicious and nutritious food while making a positive impact on the world.”

Extra Indulgent Indulgence

“Added indulgence” is what Perry’s Ice Cream’s new pint line is about. The indulgent formulation—increased butterfat and density--was developed in response to research showing that 80% of ice cream users are seeking indulgent experiences, especially in the super-premium category. The lineup includes 13 extra-indulgent ice cream flavors and one sherbet.

Varieties are Bad Breakup (sea salt caramel chocolate ice cream with milk fudge swirls and fudge-filled hearts), Brownie Batter (brownie batter ice cream with brownie batter swirls and brownie dough bites), Cheat Day (brown sugar ice cream with brownie batter swirls, brownie dough and cookie dough), Deep Sea Treasure (sea salt caramel ice cream with sea salt truffles and caramel swirls), Fireball (cinnamon ice cream with cinnamon swirls and cinnamon candies), Grasshopper Pie (mint ice cream with fudge swirls and sweet crème filled cookies), Madagascar Vanilla (vanilla ice cream with a hint of sea salt), Northern Lights (sour green apple-, blue raspberry- and grape-flavored sherbet), Off the Grid (chocolate ice cream with creamy peanut butter swirls and chopped peanut butter cups), Panda Paws (vanilla ice cream with peanut butter panda paw cups and fudge), Peanut Butter Cookie (sugar cookie ice cream with creamy peanut butter swirls and peanut butter cookie dough), Piece of Cake (yellow cake ice cream with chocolate frosting swirls and pound cake pieces), Rocky Mountain Raspberry (white chocolate ice cream with almond raspberry fudge chunks and raspberry swirls) and Southern Pecan (butter pecan ice cream with an overload of pecans).

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