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New Food & Beverage Product Rollout: July 2023

July 14, 2023
Our favorite new consumer products this month are Haagen-Dazs yogurt, Quaker Oats in new forms, Pringle Blends Multigrain, Jelly Belly beans in boba tea flavor, Maria & Ricardo's keto-friendly tortillas, Truly Good Foods' wing-flavored peanuts.

Ice Cream Brand in a Yogurt Cup

General Mills is bringing luxury to the yogurt aisle with the debut of Häagen-Dazs Cultured Crème. Inspired by the rich taste and texture of the indulgent ice cream, Cultured Crème offers a new way for tastemakers to experience what they love about yogurt and ice cream in one snack. Made with the finest ingredients, including fresh milk and cream and real fruit, Cultured Crème contains no colors from artificial sources or artificial flavors, and is made from a unique blend of dairy cultures, all in under nine ingredients.

The product innovation is slow crafted, utilizing a fermentation process that is up to five times longer than traditional yogurt to create a thick, creamy texture reminiscent of ice cream. Cultured Crème also uses a unique blend of dairy cultures that offers a smoother taste experience unlike the slightly sour flavor of traditional yogurt. Flavors are black cherry, blueberry, coffee, lemon, strawberry and vanilla. The suggested retail price is $1.99 per single-serve cup.

More Ways to Eat Your Oats

PepsiCo Inc.’s Quaker Oats brand is expanding its offerings in the cereal aisle with Fruit Fusion Instant Quaker Oatmeal in blueberry blackberry, strawberry peach and raspberry strawberry varieties. They are made with real fruit colors and enriched with vitamins and minerals. A box of six single-serve packets has a suggested retail price of $5.39. The brand has also turned its chewy snack bar concept into a milk, bowl and spoon product. New Quaker Chewy Granola Cereal is made from 100% whole grains. It comes in chocolate and strawberry flavors. A 12.6-oz box sells for about $5.49.

Quaker also has teamed up with another PepsiCo brand--Cap’n Crunch—to offer Cap’n Crunch Instant Quaker Oatmeal in two varieties: Oops! All Berries and classic Cap’n Crunch cereal flavor. One serving contains 29-30g of whole grains and is a good source of fiber, a more healthful profile than the classic sweetened corn and oat cereal. The Cap’n Crunch brand has also entered the snacking segment with the rollout of Original Cap’n Crunch Treats cereal bars.

Potato Crisps Get Blended

The Pringles snack innovators at Kellogg Co. are not just twisting up flavors but they are blending the familiar potato base with better-for-you ingredients. Pringles Harvest Blends Multigrain comes in Farmhouse Cheddar and Homestyle Ranch flavors. They are made with a sweet multigrain-infused base that includes black beans. Pringles Harvest Blends Sweet Potato comes in Sea Salt and Smoky BBQ flavors.

“From our classic favorites to our sizzling Scorchin’ collection, Pringles fans have long enjoyed our great taste and insanely accurate flavors,” says Mauricio Jenkins, U.S. marketing lead for Pringles. “With our new Pringles Harvest Blends collection, we’re ecstatic to bring our fans an elevated tasting experience, one that is both familiar with the bold flavors our fans know and love, and completely unique with its irresistibly crunchy texture and flavorful blends of sweet potato and multigrain.”

Boba Jelly Beans

This August, the Jelly Belly Candy Co., will start shipping a new line of jelly beans inspired by the globally trending beverage boba milk tea. Boba Milk Tea Jelly Belly beans come in five varieties: Mango Milk Tea, Matcha Milk Tea, Strawberry Milk Tea, Taro Milk Tea and Thai Milk Tea. The product is available in a range of packaging options, including 1-oz peg bags and 3.5-oz grab-and-go bags that hold an assortment of all five flavors.

There are also 4.25-oz gift boxes of the five flavors in thermoform trays. Jelly Belly Boba Milk Tea Mini Cups resemble containers of the beverage and include a clip allowing them to be used for a keychain. Each mini cup includes the five flavor assortment.

Keto-Friendly Tortillas

Better-for-you tortilla company Maria and Ricardo’s has added keto-friendly tortillas made with almond flour to its lineup. The gluten-free, vegan, keto-friendly products contain 4g net carbohydrates per serving and come in three varieties: Everything Seasoning, Flax and Seed, and Sea Salt. The company’s original gluten-free line includes cauliflower, quinoa and sweet potato soft taco tortillas. Its organic line has specialties such as blue corn and sprouted grains.

The brand has a new, bolder logo, a more cohesive look across all product lines, enhanced messaging and easy navigation of certifications and dietary information. Festive colors and design are a nod to Maria & Ricardo’s Mexican heritage. The company was started by cousins Maria and Ricardo, who moved from Mexico to Boston, following their entrepreneurial interest and their passion for food. They soon realized Boston had no authentic tortillas available, and Maria and Ricardo wanted to change this. The cousins set out to create an authentic, Mexican tortilla made with clean, wholesome ingredients. 35 years later, Maria and Ricardo’s continue to produce delicious tortillas with high-quality ingredients and no artificial preservatives. 

Wing-Flavored Peanut Snack

Truly Good Foods has taken the ordinary peanut and turned it into a new plant-based carrier of chicken wing flavors. Branded Henrietta Said, the peanuts debuted at the 2023 Sweets and Snacks Expo in May. Varieties are Buffalo, Lemon Pepper, Nashville Hot Chicken with Pickle, and Ancho Kimchi, with the latter recognized as the best savory snack at the expo.

“Henrietta Said is a nod to our Southern heritage and the fact that we’re proudly women owned,” says Lisa Smith, director of marketing. “And the ‘hen’ in Henrietta is a subtle allusion to our chicken wing flavors. The brand was created from the concept of a vegan chicken wing and the desire to take a familiar ingredient everyone loves—peanuts--and experiment with unique and exciting flavors. Taking global flavors like kimchi and making them more approachable on a peanut is our recipe for success. Our innovation pipeline for future flavors is smoking hot.”

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