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Rollout! New Food Products of November 2023

Nov. 9, 2023
TGI Fridays at home, Cheetos pretzels, Mars/Tasty Bite Indian cooking sauces, Yellowstone cuisine, Bimbo/Thomas' sliced croissants, Conagra/McCormick Vlasic dill pickles with a kick.

Authentic Indian Cooking Sauces

Indian Microwave Meal for the Busy Home Cook | Tasty Bite

Mars Food and Nutrition, a segment of family-owned Mars Inc., is growing Tasty Bite, the No. 1 ready-to-heat Indian food brand in the U.S. The brand shared data showing that one-third of Americans dine out at Indian restaurants, but only 6% eat Indian food at home. Tasty Bite plans to change that with five varieties of shelf-stable jarred simmer sauces.

Varieties are Butter Chicken (Punjabi-style slow-cooked tomato sauce with cashew and butter), Coconut Korma (Awadhi-style coconut sauce simmered with fragrant spices and cashew), South Indian Curry (Chennai-style sauce with coconut milk and peppery spices), Spicy Vindaloo (Goan-style tomato-based sauce with spices and aromatics) and Tikka Masala (Delhi-style tomato sauce with cream and toasted spices).

The vegan sauces were developed with chefs based in India and are designed to be customized with choice of protein. A 13-oz. jar has a suggested retail price of $5.99.

At-Home Fast-Casual Dining

TGI Fridays expands its frozen food offerings with four new restaurant-inspired, single-serve meals making their debut at Walmart locations nationwide. The Whiskey-Glazed Chicken features flame-grilled, boneless, skinless chicken topped with a whiskey barbecue glaze and accompanied by buttery mashed potatoes. That same glaze serves as the sauce for the slow-cooked pulled pork in the Whiskey-Glazed Pulled Pork Mac & Cheese.

The Spinach and Artichoke Chicken is made with the chain’s famous cheesy spinach and artichoke sauce. It gets paired with tender chicken, all served over long-grain rice. Last, the Spicy Cajun Style Chicken Fettuccine Alfredo is made with chunks of all-white-meat chicken. The meals are produced by Golden West Food Group, a company that partners with culinary brands to offer consumers a range of raw to fully cooked and fresh to frozen foods.

Elevated Cowboy Cuisine

Fans of the Yellowstone TV series can now indulge in the flavors of the West, everything from hearty, ranch-inspired breakfasts to authentic, high-quality restaurant-style barbecue meats.

New products from the collaboration of FoodStory Brands and Paramount Consumer include Yellowstone branded smoked thick-cut bacon, breakfast sausage, smoked shredded brisket, smoked pulled pork and burnt ends. These products are all made in the U.S. with premium smoked pork and contain no artificial colors or flavors.

There’s also new Yellowstone Cheesy Bacon Mac, a gourmet comfort food creation by Zinetti Foods, and two flavors of baked beans produced by Nashville-based Vietti Foods Inc. Both the Yellowstone Baked Beans with Bacon and Yellowstone Beef and BBQ Baked Beans deliver a sweet and savory experience.

“From the start, we envisioned a holistic line of cowboy comfort foods that serve all eating occasions with elevated quality and authentic flavor profiles,” said Jordan Jedeikin, senior vice president of business development at FoodStory Brands. “We are proud and honored to expand the partnership with Paramount to continue serving up genuine Yellowstone-inspired food for fans and families across the country.”

Pretzels Get Cheesy

From Cheetos Popcorn to Cheetos Mac ‘N Cheese, Cheetos has been leaving its mark on the snack aisle for years with unexpected innovations. Now, Chester Cheetah is at it again with new Cheetos Pretzels. 63% of Cheetos consumers are also buying pretzels, according to data shared by Frito-Lay North America, the $23 billion convenient foods division of PepsiCo, Inc, and owner of the Cheetos brand.

The new snack has two distinct sides. One is covered in Cheetle and the other is simply classic pretzel. There’s a classic cheddar variety, as well as the brand’s spicy Flamin’ Hot recipe. Cheetos Pretzels come in a 10-oz. bag for $5.69 and in a 3-oz bag for $2.49.

“Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category,” says Tina Mahal, senior vice president of marketing at Frito-Lay.

Croissants Now Come in Slices

Instead of running out the door every morning, consumers are looking for more ways to sit down, take a moment and enjoy themselves at the breakfast table. Thomas, a leading brand of grocery store English muffins and bagels in the U.S., now offers Croissant Bread, a twist on the iconic breakfast favorite.

The new product from Bimbo Bakeries USA has delicate flaky layers of a croissant baked right into the loaf that is sliced for convenience. This makes it easier for consumers to toast and top with butter or other favorite bread spread. The suggested retail price is $5.99 per 13.5-oz. loaf.

“What makes Thomas’ Croissant Bread so uniquely good is that it’s made in a croissant-style lamination process resulting in 72 layers in each loaf to get that signature flakiness you expect from a croissant,” said Ted Swain, director of

Dill Pickles with Kick

Vlasic, a brand of Conagra Brands Inc., is partnering with McCormick & Co.’s Frank’s RedHot for a new hot and spicy take on kosher dill pickles that combines Frank’s cayenne pepper heat with Vlasic’s garlic dill notes. Vlasic Frank’s RedHot Pickles use Frank’s RedHot Original Cayenne Pepper sauce in the brine. They come in three forms: a 16-oz. jar of whole pickles with a suggested retail price of $3.79 and 24-oz. jars of pickle chips and pickle spears. All have a suggested retail price of $3.49.

The timing for this dynamic duo comes at a time when both pickles and hot and spicy condiments are on the rise. Circana data shows that pickles are a $1.6 billion dollar category, with sales up 8% over the past three years, while hot and spicy condiments have seen a similar trajectory, up 10% over the past three years.

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