Rollout! New Food Products May 2025

Cheesecake Meets Muffin

krusteaz.com

Krusteaz, a 93-year-old baking brand, is stirring things up with its latest product launch: Cheesecake Muffin Mix. Recent insights from Datassential reveal that 80% of consumers like or love cheesecake, and Krusteaz is leaning into this flavor preference.

The 17-oz. boxed muffin mix yields a dozen standard-sized soft, fluffy muffins with a sweet, tangy, creamy cheesecake center. The muffin base has warm notes of vanilla, cinnamon and honey to mimic the flavor profile of a traditional cheesecake crust. Makers simply add water, oil and eggs. For an even richer filling, they can add an extra 4-oz. of cream cheese. The suggested retail price is $3.99.

“We identified cheesecake as an underrepresented flavor in the muffin mix segment, so we developed a product to fill unmet demand and please the palates of muffin — and cheesecake — lovers everywhere,” says Andy Heily, president and CEO. “It’s the tasty flavor combination you didn’t know you needed.”

Advanced Childhood Nutrition

www.onceuponafarmorganics.com

Children’s nutrition company Once Upon a Farm is expanding its toddler product portfolio with three concepts designed to support key areas of growth and development for little ones aged 1 to 3 years old. Smart Wheels is an organic soft-baked bar shaped like a tractor wheel. It debuts in one variety--raspberry beet kale--and is made with 100% whole grain oats, real fruits and vegetables, and zinc for mind-body nutrition. A five-pack of individually wrapped 15g bars has a suggested retail price of $5.99.

Belly Blends is the latest addition to the company’s signature pouches. Available in two varieties—red berries, cherries & sweet potato, and banana, berry & acai—the 3.2-oz. perishable pouches are loaded with probiotics and prebiotic fibers. One pouch sells for about $3.29.

The last item is Smoothie Melts, which are freeze-dried, dairy-based melts made with organic whole milk from pasture-grazed cows, plus real fruits and vegetables. The two varieties are Blueberry Burst and Tropical Greens. A 1-oz. pack retails for about $4.49. All Once Upon a Farm’s products are organic and contain no added sugar.

Bread Brand Expands Into Sweet Treats

www.flowersfoods.com

The grab-and-go snack cake aisle just got some serious competition from Flowers Foods Inc. The company is making a sweet splash in the snack world with the launch Wonder brand snack cakes. The line makes its debut with 11 items. They are crème-filled chocolate cupcakes, crème-filled confetti cakes, glazed honey buns, iced honey buns, powdered mini donuts, frosted mini donuts, crunch donuts, pecan cinnamon twists, cinnamon rolls, brown sugar cinnamon donut sticks and peanut butter wafers.

“For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” says Ashley Hornsby, director of brand management. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle.”

Bold Condiments Developed With the Help of AI

www.silverspringfoods.com

Silver Spring Foods, a subsidiary of family-owned Huntsinger Farms Inc., the world’s largest grower and processor of horseradish, is adding kick to the sauce aisle with the launch of its Signature Sauce Line. Inspired by consumer insights and emerging flavor trends, this new lineup includes garlic parmesan aioli, honey chipotle aioli, horseradish bistro aioli and hot honey chili sauce.

Silver Spring Foods used Tastewise artificial intelligence to assist with the development process. Research revealed that more than 70% of consumers gravitate toward sweet flavor profiles followed by spicy. Garlic also emerged as a top choice, and 31% of consumers said they preferred a tangy, creamy burger sauce.

“Crafted by our ‘Zing Masters,’ this lineup honors our heritage while also leaning into today’s trends,” says Samantha Bibbs, food technologist at Silver Spring Foods and co-creator of the new lineup. “Zing Masters are a team of horseradish experts dedicated to evaluating and protecting the zing found in our products and researching and developing new sauces.”

Ethically Sourced Luncheon Meats

ncsmokehouse.com

North Country Smokehouse introduces four Certified Humane deli meats: applewood smoked turkey, black forest ham, honey ham and oven-roasted turkey. The company has also reimagined its grab-and-go packaging, which has a fresh new look and is focused on convenience and shelf appeal. Packs feature an easy peel and reseal technology and lightweight yet rigid tray for better handling, easy stacking and minimal mess.

“The lunchmeat category lacks the flavor and texture people crave,” says Mike Kelly, vice president of retail sales. “We set out to create a line of humanely raised, whole muscle deli meats that deliver a truly artisanal bite. The new sleek, slim shape [package] helps our retail customers maximize space in a very competitive set.”