Rollout! New Food Products of August 2025
Açaí and Toppings Together
Sambazon, an acronym for Sustainable Management of the Brazilian Amazon, was founded in 2000 to market organic and Fair Trade certified açaí products. Building on the success of its original frozen smoothie bowls that include toppings like granola and coconut flakes, the company is rolling out Fruit & Granola Topped Smoothie & Açaí Bowls.
These pre-topped frozen bowls were designed for consumers who crave convenience without compromising on the smoothie bowl experience. Each 6.1-oz. single-serve frozen bowl requires no prep; simply thaw and enjoy. The no-sugar-added bowls come in three varieties: Açaí Berry Blend with strawberry, blueberry, coconut and granola toppings; Açaí Raspberry Blend with diced strawberry, chocolate and granola toppings; and Mango Dragon Fruit Blend with diced mango, pineapple and granola toppings.
Nissin Tries its Hand at Frozen Meals
https://www.kanzenmeal.com/
Kanzen Meal USA Inc., a wholly owned subsidiary and new business of Nissin Food Products Co., is making its debut with three namesake frozen meals that the company says were “intentionally and meticulously created to deliver a complete meal solution that optimizes taste and nutrient density.” Kanzen, the Japanese word for complete, is Nissin Foods’ first foray into the single-serve frozen meal category.
Available in three varieties--fettucine alfredo, shrimp teriyaki and spaghetti Bolognese—each meal contains up to 23g of protein and 10g of fiber. They are fortified with micronutrients, with each meal providing more than one-third of the recommended daily values of all 27 essential vitamins and minerals. The meals range between 460 and 520 calories with 0g of added sugars.
“Kanzen Meal is well ahead of what other brands have been able to achieve in addressing consumer desire for nutrient-dense meals, especially with the increase in GLP-1 usage, while still delivering taste and convenience,” said Robert Little, chief executive officer of Kanzen Meal.
FatBoy Ice Cream Gets Bigger
www.fatboyicecream.com
Casper’s Ice Cream grows its FatBoy novelties line with two stick items and two sandwiches. The latter are made with a generous slab of FatBoy vanilla ice cream. The cinnamon churro variety includes a smooth caramel core and is sandwiched between two cinnamon-packed churro cookies. The hot fudge brownie option is loaded with a core of hot fudge and packed between two chewy chocolate brownies.
The stick novelties start with one of the brand’s ice cream sandwiches, either a whole FatBoy mint ice cream sandwich dipped in chocolatey coating and smothered in crunchy cookie crumbles or a whole FatBoy birthday cake ice cream sandwich dipped in smooth white frosting and coated in crunchy party sprinkles. Both the ice cream sandwiches (six packs) and sandwich pops (four packs) have a suggested retail price of $5.99 per package.
“With these four bold new flavors, we’re turning up the volume on what makes FatBoy special, including thick ice cream, outrageous combinations and an unapologetic love for full-flavor fun,” said Russell Stokes, CEO of Casper’s Ice Cream, the family-owned brand behind FatBoy.
Value-Added Buns and Bagels
Just in time for grilling season, Ball Park Buns, a Bimbo Bakeries USA brand, adds Ball Park Butter Buns to its lineup. The buns feature a rich, buttery flavor and are designed to hold up to juicy burgers—even double and triple stacks—as well as loaded hot dogs, brats or other sausages.
For busy mornings once back-to-school is in full swing, there’s new Thomas’ High Protein Bagels in two classic varieties: everything and plain. The pre-sliced bagels made their debut in the Northeast with national retail distribution by October. A four-pack has a suggested retail price of $5.99. The plant-based protein blend of soy protein isolate, pea protein isolate and fava bean protein ensures a complete amino acid profile, with one bagel containing 20g of protein.
“We set out to create a protein-forward product that fits into real life—whether you’re topping it with cream cheese, eggs or avocado. It’s versatile, satisfying and designed with wellness in mind,” said Nicole Alper, innovation manager.
Dairy-Free Protein Shakes
BellRing Brands Inc. is entering the ready-to-drink dairy alternative beverage space with new Premier Protein Almondmilk Non-Dairy Protein Shakes. The shelf-stable beverages come in chocolate, vanilla and coffee varieties, with the coffee option containing the caffeine equivalent of one cup of coffee. Each 11.5-oz. bottle contains 20g of plant protein, 5g of sugar and 160 calories or less. Until this launch, the company has only offered beverages and mixes made with dairy proteins under the Premier Protein and Dymatize brands.
“We know a lot of flexitarians are on a never-ending hunt for a non-dairy protein shake that meets their nutrition needs and also tastes great,” said Amy Larek, senior director of marketing. “That’s why we set out to launch a non-dairy protein shake that could delight taste buds and excite our fans.”
Six-Ingredient Protein Bars
Today’s consumers have high expectations when it comes to their snacks. They want protein that powers them throughout the day, without a long list of ingredients, artificial sweeteners or a chalky aftertaste. They also want snacks that offer unique flavors and taste good.
While this may seem like a tall order, RxBar, a brand from Kellanova that is known for its use of simple ingredients, is stepping up with an innovation that delivers on both function and flavor, according to the company. The new RxBar High Protein line was developed through extensive consumer conversations and testing to answer the call for a simpler, better-tasting high-protein bar. With 18g of protein, just six recognizable ingredients and a creamy, satisfying texture, it’s a bar made to support strength. It’s also gluten free, plant based and naturally sweetened with organic agave nectar. The initial launch is in two flavors: strawberry peanut butter and vanilla peanut butter.