Rollout! New Products of September 2025
A What-Took-So-Long Sweet Treat Collaboration
The rumors are true. The Reese’s and Oreo brands are answering fans’ call to collab and unite their iconic flavors with two new products. Introducing the Reese’s Oreo Cup and the Oreo Reese’s Cookie. The cup brings together milk chocolate and white creme peanut butter cups with Oreo cookie crumbs, while the cookie features signature Oreo chocolate sandwich cookies filled with a Reese’s peanut buttery creme with Oreo cookie crumbs.
“At Reese’s, we’re obsessed with pushing the boundaries of what chocolate and peanut butter can become, and our fans fuel that fire,” said Dan Mohnshine, vice president, U.S. confection marketing at Hershey Co. “When we heard the incredible demand for a Reese’s and Oreo mashup, we knew we had to make magic happen. This isn’t just another product launch. It’s two legendary brands coming together to create something absolutely unprecedented that’ll blow minds and taste buds everywhere.”
Nutrient-Dense Dairy Drink for Dieters
OikosYogurt.com
The demand for nutrient-dense foods continues to rise as consumers prioritize health-conscious choices. One in four people in the U.S. (27%) report being on a weight loss journey, and nearly 10% of the U.S. population has used a GLP-1 medication, according to Gallup. So Danone North America is launching a first-of-its-kind drink featuring a patented blend of nutrients—whey, leucine and vitamins--designed to help build and retain muscle mass during weight loss.
Oikos Fusion delivers 23g of complete protein, 5g of prebiotic fiber, and key vitamins like D, B3 and B12, in a compact, lactose-free, 0g added sugar drink. The refrigerated, 130-calorie cultured dairy drink comes in 7-oz. bottles in mixed berry, strawberry and vanilla flavors.
“People on a weight loss journey often eat less, so it’s crucial to focus on the nutrient density of the foods they do eat,” explains Whitney Evans, director of nutrition and scientific affairs at Danone North America. “When protein needs are not met, the body will start breaking down muscle to get the amino acids it needs. Fiber is also important because most American fall short on fiber intake.”
Boosting the Nutrition in Dino Nuggets
The Real Good Foods Co. has added lightly breaded frozen dino-shaped chicken nuggets to its lineup. The high-protein, grain-free products are marketed as being “made with real ingredients and no artificial additives.” They are made with a gluten- and grain-free breading that is a blend of chickpea flour, whey protein concentrate, seasonings and whole eggs. The company also has a new line of breaded chicken products made with pure beef tallow instead of industrial seed oils.
“This is another example of Real Good Foods listening to our community and finding ways to satisfy their desire to live a healthier lifestyle,” said Rikki Ingram, chief marketing officer. “We didn’t just want to play in the dino nugget space, we wanted to completely reimagine it. Our new dino nuggets deliver 13g of protein per five-piece serving, making them a more wholesome option than leading competitors.”
Fresh-From-the-Freezer Snacks
Farm Rich, a division of Rich Products, has been making some of America’s favorite frozen snacks since 1977, including the country’s number-one bestselling mozzarella sticks. The company adds a hearty twist to its best seller with Italian sausage mozzarella cheese sticks with 12g of protein.
There’s also new Buffalo style chicken roll-ups featuring 9g of protein. They’re made with savory chicken, melty cheese and a kick of Frank’s RedHot sauce, rolled in a crispy flour tortilla. A sweet treat are new chocolate brownie bites.
Farm Rich also created a line of breakfast items, including sausage stuffed biscuits, which feature savory sausage, eggs and cheddar cheese and provide 12g of protein per serving. A serving of the high-protein cinnamon French toast sticks packs in 13g of protein thanks to the addition of whey protein concentrate and soy protein isolate. There’s also bacon breakfast rollups, loaded hashbrown bites and maple French toast bites.
Better-for-You Lunchbox Snack
Just in time for back to school, Trubar Inc., a better-for-you snacking company focused on delivering plant-based protein products made with clean, recognizable ingredients, is entering the kids’ snack bar category with Trubar Kids. The product is completely free of peanuts and tree nuts, making it an allergy-friendly school snack.
After a successful early trial in 40 Sprouts Farmers Markets, the five-pack box is available exclusively chain-wide across 400 Sprouts Farmers Markets in 24 states. The bars come in Iced Oatmeal Blast, Pop Goes Confetti and Fudge-tastic Brownie varieties. Each bar delivers 8-9g of plant-based protein and 7-8g of fiber per bar, depending on the flavor. All are under 140 calories. A 12-bar box will follow in mid-to-late September and will be available nationwide at Amazon, Walmart.com, Hy-Vee and trubar.com.
Iconic Cola Now with Fiber
Soon after PepsiCo Inc., purchased Poppi functional sodas in May, the company introduced Pepsi Prebiotic Cola. The Poppi product combines prebiotics, fruit juice and apple cider vinegar to create a low-calorie soda with no more than 5g of sugar per serving. New Pepsi Prebiotic Cola marks the first significant innovation in the traditional cola category in 20 years. The beverage includes 5g of cane sugar, has 30 calories and contains no artificial sweeteners. It delivers the classic crisp, refreshing taste of Pepsi, with the added functional ingredient of 3g of prebiotic fiber. It’s available in 12-oz. single cans for trial and eight-packs of 12-oz. cans.
“Poppi represents a compelling strategic fit within our short- and long-term vision for the future of beverages,” said Ram Krishnan, CEO of PepsiCo Beverages U.S. “Pepsi Prebiotic Cola represents the next leap forward in giving consumers choice, optionality and functional ingredients in their cola experience, without sacrificing the iconic Pepsi taste we’re known for delivering.”